MARTINI® GOLD by Dolce & Gabbana: The Advertising Campaign

MARTINI® GOLD by DOLCE&GABBANA: The ADVERTISING CAMPAIGN 

The new advertising campaign for MARTINI® Gold by Dolce&Gabbana, directed by Jonas Åkerlund, the preferred director of popstars like Madonna and Lady Gaga, stars Monica Bellucci and features an unusual cameo performance from Domenico Dolce and Stefano Gabbana. 

The commercial was entirely shot on the streets and squares of Rome, in a tribute to Italy and the films of Italian cinema. This inspiration has been reinterpreted in a modern way under the visionary eye of the Swedish director Åkerlund. 

In the commercial, inspired by Fellini’s cinematography, the star’s identity is shrouded in mystery as she walks the streets of the capital taking in familiar panoramas and views. Her beauty and her charm are such that men turn their heads, stare at her, from balconies and windows and begin to follow her. In addition to the allure of the star something else attracts their attention: a precious golden bottle just visible in her net bag. 

Monica Bellucci removes her dark sunglasses revealing her identity and stops at a bar below the iconic MARTINI® sign and meets two friends: Domenico Dolce and Stefano Gabbana who are seated at a table waiting for her. Monica pulls from her bag the bottle of MARTINI® Gold by Dolce&Gabbana and the three friends celebrate their meeting. 

Credits 

Director: Jonas Åkerlund. Creative Directors: Domenico Dolce & Stefano Gabbana. Starring: Monica Bellucci, Domenico Dolce, Stefano Gabbana, the city of Rome. Location: Rome, 30 June, 1-2 July 2010.